The monthly audience of Instagram totals to 1 billion users. As of 2020, 90% of brands are present on Instagram. For the US fashion industry, this number reaches a staggering 96%. When it comes to brand promotion, ignoring the possibilities of Instagram would be a folly. <\/p>\n\n\n\n
Businesses are getting increasingly active on Instagram. Be sure to follow their example and incorporate this major social platform into your marketing strategy. Recently acquired by Facebook, Instagram<\/strong> continues to grow and improve. The network boasts smart ads, advanced content display algorithms, analysis tools, and other useful features that can take you brand promotion to a new level. Instagram is a great way to become closer to your audience and show them the \u201cbehind the scenes\u201d of your brand. It\u2019s a straightforward and honest online channel that allows companies to build a strong following through sharing useful and visually appealing content. <\/p>\n\n\n\n Profile picture is the main image that represents your Instagram page. To make your profile easily recognizable, you should use your corporate logo as your profile picture.<\/p>\n\n\n\n Optimal size: <\/strong>110px x 110px.<\/p>\n\n\n\n Maximum size:<\/strong> 180px x 180px.<\/p>\n\n\n\n Keep in mind that Instagram sizes down your uploaded images. The maximum resolution an Instagram image can have is 1080px x 1080px.<\/p>\n\n\n\n The recommended size for a landscape image is 1080px x 600px. Instagram will scale down your photo to 600px x 450px.<\/p>\n\n\n\n The recommended size for a portrait image is 1080px x 1350px. Yet again, Instagram will size down your image to 600 px x 749 px.<\/p>\n\n\n\n Icons are great tools for grabbing and keeping the attention of your audience. Plus, this type of graphics plays a key role in conveying your company message. If chosen wisely, an icon can make your logo<\/strong> more recognizable and striking.<\/p>\n\n\n\n Choose an icon that demonstrates a bond between your logo<\/strong> and your industry. For example, if you have a vet clinic, be sure to explore animal icons<\/strong>. For an airline company, use the recognizable parts of a plane<\/strong>, e.g. wing, tail, or entire plane. Flight-related images, such as birds or sky, are also a way to go. If it\u2019s hard to visualize your business through specific images, play around with abstract graphics.<\/p>\n\n\n\n By choosing an icon which is too sophisticated, you risk making a mess of your emblem. An ideal icon must be simple and succinct. This way, it will organically complement your logo<\/strong>, instead of stealing attention from it.<\/p>\n\n\n\n Avoid icons with too many colors. Your image must have 1-2 matching shades.<\/p>\n\n\n\n Your logo must maintain a neat look when scaled up and work across different media, from printed brochures to outdoor billboards. This is only possible if your icon is concise and functional.<\/p>\n\n\n\n A wisely chosen typeface can bring forward the strong sides of your logo (and your brand). At the same time, by making a poor typography choice, you risk creating negative associations and undermining the trust of your clients. <\/p>\n\n\n\n When choosing the ideal font for your corporate design, you need to consider two important things. <\/p>\n\n\n\n Your typeface must be perfectly legible. Otherwise, it\u2019ll make your text a messy blur. Also, your text must stay clear when your logo is sized up or down. <\/p>\n\n\n\n Make sure your typeface matches your icon. If your icons features fine lines, avoid using a massive font unless you want it to look out of place. If you have an abstract icon, try to find a typography solution that will complement and enhance the graphic style of your icon.<\/p>\n\n\n\n Choosing a neat color scheme for your logo <\/strong>is of paramount importance. Each color has its established connotations and meanings. Your color palette will shape the message your business will be sending to your audience. <\/p>\n\n\n\n Here are a few general recommendations on choosing the right color scheme for your corporate design.<\/p>\n\n\n\n It\u2019s a fact that certain industries have their \u201cfavorite<\/strong>\u201d colors. Make a research to find out what shades best fit your business.<\/p>\n\n\n\n Don\u2019t be afraid to mix different colors. Such brands as eBay, Google, NBC, and Instagram are using a variety of shades in their emblems. At the same time, be careful as not to go overboard with the number of hues. Otherwise, your risk turning your logo into a colorful stain that will only cause confusion. <\/p>\n\n\n\n One and the same color may have different connotations across cultures. For example, in Europe, color white stands for purity and peace, while in China it\u2019s a traditional symbol of death. If your business ambitions go beyond your local market, you need to make sure your color palette will be properly understood all over the globe. <\/p>\n\n\n\n If you don\u2019t have a logo yet, our advice is to use the Lifeyet Business logo maker. It\u2019s a fast and effortless way to create a professional logo, even if you have zero design skills.<\/p>\n\n\n\n One of the best things about Life yet Business is that it provides you with ready-to-use logo images for your Instagram page.<\/p>\n\n\n\nTypes of images used on Instagram<\/strong><\/h2>\n\n\n\n
Profile picture<\/strong><\/h3>\n\n\n\n
Square images on Instagram<\/strong><\/h3>\n\n\n\n
Landscape images<\/strong><\/h3>\n\n\n\n
Portrait images<\/strong><\/h3>\n\n\n\n
How to choose the right icon for your logo<\/strong><\/h2>\n\n\n\n
Relevant<\/strong><\/h3>\n\n\n\n
Simple and concise<\/strong><\/h3>\n\n\n\n
Balanced colors<\/strong><\/h3>\n\n\n\n
Functional<\/strong><\/h3>\n\n\n\n
How to choose the right font<\/strong><\/h2>\n\n\n\n
Readability<\/strong><\/h3>\n\n\n\n
Harmony<\/strong><\/h3>\n\n\n\n
How to choose the right color palette<\/strong><\/h2>\n\n\n\n
How to create a logo fast and easy<\/strong><\/h2>\n\n\n\n