{"id":24840,"date":"2022-12-22T16:50:31","date_gmt":"2022-12-22T12:50:31","guid":{"rendered":"https:\/\/www.lifeyet.com\/?p=24840"},"modified":"2022-12-22T16:50:31","modified_gmt":"2022-12-22T12:50:31","slug":"the-tiktok-logo","status":"publish","type":"post","link":"https:\/\/lifeyet.com\/the-tiktok-logo\/","title":{"rendered":"The TikTok Logo"},"content":{"rendered":"\n<p>More than 800 million users a month, young audience, creative challenges \u2013 that\u2019s all about the <strong>TikTok platform<\/strong> that is ahead of Facebook and Instagram in popularity. In this article, we\u2019re going to tell you about the brand\u2019s history and identity.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"company1\"><strong>TikTok: History, Features &amp; Differences With Musical.ly&nbsp;&nbsp;<\/strong><\/h2>\n\n\n\n<p>In 2016 ByteDance, a Chinese tech giant first launched Douyin for creating short videos. In a year the service reached 100 million users and was introduced to international markets under a new name \u2014 <strong>TikTok<\/strong>.<\/p>\n\n\n\n<p>Meanwhile in the US, Musical.ly, a similar app released in 2014 was gaining its popularity. Its users could create 15-second lip-sync or dancing videos.<\/p>\n\n\n\n<p>In 2017 ByteDance acquired Musical.ly for $1 billion. Both platforms existed alongside one another: Musical.ly in the US and <strong>TikTok<\/strong> on other foreign markets. However, in a year ByteDance announced the platforms\u2019 merge with a joint mission to establish a community where everyone can become a creator. All Musical.ly accounts were automatically transferred to <strong>TikTok<\/strong>.<\/p>\n\n\n\n<p>The service obtained new functions that allowed users to create various content types and give zest to it. The <strong>new TikTok features<\/strong> are as follows:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>the app works as a social network to create 15-second videos;<\/li>\n\n\n\n<li><strong>TikTok\u2019s target audience<\/strong> is Generation Z that appreciates art, entertainment, and authenticity;<\/li>\n\n\n\n<li>the service offers a lot of creative tools such as stickers, masks, filters, visual effects, hundreds of tracks to dub videos with;<\/li>\n\n\n\n<li>the basic content of Musical.ly was lip-synching, while <strong>TikTok offers <\/strong>more ways to express oneself through funny videos, duets, reactions to popular clips, challenges, and competitions;<\/li>\n\n\n\n<li>unlike other social media, <strong>TikTok<\/strong> encourages users to be both content consumers and creators. The service bills itself as the most democratic encouraging the audience to be natural and shoot videos using smartphones.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"company2\"><strong>TikTok\u2019s Brand Identity: Colors, Fonts &amp; Symbols<\/strong><\/h2>\n\n\n\n<p>The company\u2019s identity hasn\u2019t changed much over the years of its existence. The colorful note showing the app\u2019s relation to music has been the <strong>logo<\/strong> from the very beginning. Let\u2019s dive deep into <strong>TikTok\u2019s identity<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Colors<\/strong><\/h3>\n\n\n\n<p>The <strong>logo represents<\/strong> a three-color note (pink, blue, and white) against the black field. It was no accident: the designer was inspired by a rock concert with a dark hall and a stage lit up. The emblem\u2019s distinct feature is that it looks like 3D: neon colors overlap each other thus signifying music vibrations.<\/p>\n\n\n\n<p>Aside from the classic version, there are three more color palettes with a white, pink, and blue background.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Fonts<\/strong><\/h3>\n\n\n\n<p>The authors of the<strong> logo<\/strong> have chosen a simple sans serif font. Initially, the name consisted of two separate words <strong>Tik and Tok<\/strong>. Later the space between them was removed but both parts of the word are still capitalized. When the words were put together the font became even more rounded and the \u201ci\u201d dot was no longer of square-type.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Favicon<\/strong><\/h3>\n\n\n\n<p>The <strong>TikTok symbol <\/strong>consists of a brand name and a picture. As far as the <strong>logo<\/strong> is used for a favicon in low resolution, the text was removed from it. The icon looks like a note against the black field.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The App Icon<\/strong><\/h3>\n\n\n\n<p>The app icon is identical to the favicon: a colorful note on a black square with canted corners. The contrast does its job and makes the icon differ from others on the screen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"company3\"><strong>Step-by-Step TikTok Logo Drawing<\/strong><\/h2>\n\n\n\n<p>Want to draw the <strong>TikTok emblem<\/strong>? Follow the link below to find a step-by-step how-to tutorial suitable for everyone even those not very good at drawing.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>Each brand identity element from colors to symbols represents the brand\u2019s concepts \u2013 simplicity and creativity. The <strong>logo\u2019s minimalism<\/strong> allows to easily adapt it for various tasks including a favicon and the app icon.<\/p>\n\n\n\n<p>Read &amp; Write : <strong><a href=\"https:\/\/www.lifeyet.com\/write-for-us\/\">write for us<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>More than 800 million users a month, young audience, creative challenges \u2013 that\u2019s all about the TikTok platform that is ahead of Facebook and Instagram in popularity. In this article, we\u2019re going to tell you about the brand\u2019s history and identity.&nbsp; TikTok: History, Features &amp; Differences With Musical.ly&nbsp;&nbsp; In 2016 ByteDance, a Chinese tech giant [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":24841,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[1763,1764,10,1765,238,473,1766,1767,1768,1769,1770,1771,1772,1773,1774,17],"yst_prominent_words":[],"class_list":["post-24840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apps","tag-colors","tag-favicon","tag-featured","tag-fonts","tag-logo","tag-news","tag-the-app-icon","tag-tik-and-tok","tag-tiktok-features","tag-tiktok-logo","tag-tiktok-logo-drawing","tag-tiktok-offers","tag-tiktok-platform","tag-tiktoks-identity","tag-tiktoks-target-audience","tag-top"],"_links":{"self":[{"href":"https:\/\/lifeyet.com\/wp-json\/wp\/v2\/posts\/24840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeyet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeyet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeyet.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeyet.com\/wp-json\/wp\/v2\/comments?post=24840"}],"version-history":[{"count":0,"href":"https:\/\/lifeyet.com\/wp-json\/wp\/v2\/posts\/24840\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lifeyet.com\/wp-json\/wp\/v2\/media\/24841"}],"wp:attachment":[{"href":"https:\/\/lifeyet.com\/wp-json\/wp\/v2\/media?parent=24840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeyet.com\/wp-json\/wp\/v2\/categories?post=24840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeyet.com\/wp-json\/wp\/v2\/tags?post=24840"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/lifeyet.com\/wp-json\/wp\/v2\/yst_prominent_words?post=24840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}